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BigCommerce Formalizes Patronage for the British Fashion Council Foundation, Jim Herbert Joins Advisory Board

Open SaaS ecommerce company champions rising talent, sustainability and ethical fashion through its latest investment in the British fashion industry

AUSTIN, Texas – May 16, 2022 – BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, today announced it has become an official patron of the British Fashion Council (BFC), a not-for-profit organization created in 1983 with the role to strengthen British fashion in the global economy as a leader in responsible, creative businesses. The company also announced Jim Herbert, senior vice president and general manager of EMEA at BigCommerce, will join the BFC’s Industry Advisory Board which delivers top-level guidance on industry best practices around key topics including sustainability and diversity in the industry.

Through its latest investment in the British fashion industry, BigCommerce joins some of the world’s largest brands in supporting the BFC as it nurtures the future growth and success in British fashion by focusing on education, grant-giving and business mentoring.

“BigCommerce is delighted to partner with the British Fashion Council and offer support and guidance in its mission to foster emerging talent within the fashion industry,” said Herbert. “As a leading Open SaaS ecommerce platform, we are keen to discover new and exciting partnerships that will further enable us to be advocates not only for fashion entrepreneurship but for aspiring merchants at all levels and across all industries.”

The BFC offers leading guidance on sustainability and circular fashion, and helps fund emerging British designers. It also organizes London Fashion Week three times a year — one of the ‘Big Four’ fashion weeks that includes New York, Milan and Paris — in which it showcases more than 250 designers to a global audience.

“We welcome BigCommerce’s participation as it stands with a number of other high-profile brands in supporting our organisation through its vital contributions, to deliver significant and impactful programmes that benefit the fashion industry at large,” said Caroline Rush, chief executive British Fashion Council.

BigCommerce’s Open SaaS ecommerce platform hosts a range of well-known brands including Rivet and Hide, La Perla, Grenson, Olive Clothing, Badgley Mischka, Peter Christian, Bohemian Traders and Closet London.

To learn more about BigCommerce’s Open SaaS ecommerce solutions for fashion and apparel, click here.

About BigCommerce BigCommerce (Nasdaq: BIGC) is a leading open software-as-a-service (SaaS) ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, SoloStove and Vodafone. Headquartered in Austin, BigCommerce has offices in London, Kyiv, San Francisco, and Sydney. For more information, please visit or follow us on Twitter, LinkedIn, Instagram and Facebook.

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Media Contact Angel Flores