Wed, 03/11/15, 01:00:00 PM

BigCommerce Partners with Groove Commerce, Indaba Group and The Plum Tree Group to Service Growing Enterprise Client Base

SAN FRANCISCO — March 10, 2015 — BigCommerce, the ecommerce platform of choice for fast-growing brands, today announced that Groove Commerce, Indaba Group and The Plum Tree Group have signed on as the company’s newest partners to service the emerging enterprise space. The partners collectively represent hundreds of the world’s fastest-growing online retailers and will consult with clients on the BigCommerce Enterprise platform.

According to eMarketer, global online sales are expected to reach $1.6 trillion this year, with the emerging-enterprise segment leading market growth. As more brands move away from hosted solutions and select easier-to-maintain, lower cost SaaS platforms, BigCommerce is expanding its partner ecosystem to provide the highest levels of support to meet client demand.

“We’re seeing unprecedented demand in the enterprise space as the ecommerce market continues to grow quickly and more merchants are realizing the benefits of SaaS solutions,” said BigCommerce CEO and co-founder Eddie Machaalani. “We’re fulfilling this demand by adding upmarket capabilities to our platform, expanding our partner program, and bringing in top-tier enterprise partners with years of experience who are committed to providing the best experience possible for our clients.”

Serving Merchants with Enterprise-Level Expertise

As part of the BigCommerce Partner Program, Groove Commerce, Indaba Group and The Plum Tree Group will work closely with BigCommerce partner and engineering teams to create customized ecommerce solutions for joint clients. Specific services provided by BigCommerce partners include implementation, design, development, website and conversion optimization, digital marketing, systems integration and web hosting initiatives.

Groove Commerce, a full-service ecommerce and lead generation agency, brings more than two decades worth of experience helping clients build world-class ecommerce experiences to the BigCommerce partner ecosystem.

"Having been in the business for almost 20 years, I’ve seen firsthand the significant movement of growing and established brands to SaaS platforms compared to more expensive options,” said Ethan Giffin, CEO and founder of Groove Commerce. “As SaaS platforms have evolved and become more robust in their feature set, BigCommerce Enterprise is a fantastic option for our mid-market clients who are looking for a platform that we can really help them scale with."

Indaba Group, an award-winning ecommerce development and digital marketing agency, offers merchants across the globe a complete suite of tailored services designed to marry best-in-breed technologies with business strategies that fuel growth.

“2015 is an important year for online businesses with brands investing in capabilities like personalization, customer loyalty and mobile optimization,” said Ryan Shields, CEO for Indaba Group. “BigCommerce’s platform eliminates a great deal of the complexity that comes with competitive platforms. This allows us to focus our time, energy and creativity helping clients create rich online experiences that help them grow revenue and win market share.”

The Plum Tree Group leverages both B2B and B2C retail experience to help brands design, create and bring fully-realized commerce capabilities to digital channels.

“Our retail clients value choice and put a premium on technologies that will enable them to control costs long after the initial implementation is complete,” said Kyle Theobald, Business Development Manager for The Plum Tree Group. “In our experience, BigCommerce’s open platform approach allows for excellent flexibility in tailoring the right product mix for each of our clients while containing maintenance cost and PCI compliance risk.”

BigCommerce partners benefit from early and expanded access to:

  • Enterprise sales leads

  • Exclusive development resources and documentation

  • Dedicated sales & technical support to quickly onboard new customers

  • Dedicated partner sales support

  • Joint marketing and event support

  • Training and certification

To learn more about the BigCommerce’s partner program, visit: