Leading Sports and Outdoor Equipment Brands Select BigCommerce to Power Online Sales
Dazadi, Exxel Outdoors, GolfEtail and Marucci Sports find commerce success on BigCommerce Enterprise
AUSTIN, Texas — August 16, 2016 — BigCommerce today announced leading sports and outdoor retailers Dazadi, Exxel Outdoors, GolfEtail and Marucci Sports have selected and successfully migrated their online stores to BigCommerce Enterprise. The platform migrations and subsequent launches were completed in the first half of 2016 in an average of just six weeks.
Outdoor and sporting goods equipment, a $63 billion market in the U.S.1, remains one of the fastest-growing online retail segments, with 56% of U.S. consumers stating they have made at least one online purchase in the category during a three-month period, according to research from consulting firm A.T. Kearney.2 During 2014, the most recent year for which data is available, more than $8.87 billion worth of sportings goods and equipment was sold online in the U.S. alone — up nearly 40% from 2012 — according to data from the U.S. Census Bureau.
Web-only sporting goods retailer Dazadi migrated to BigCommerce Enterprise after previously selling on a custom-built platform. The company, which was named as one of the top online retailers in 2015 by Internet Retailer magazine, grew sales by more than 80% during the past year. “We maintained and hosted our own site since our company started and felt that we had fallen behind in some of the new features that were available on most other current websites,” said Josh Klaristenfeld, co-founder and chief operating officer for Dazadi. “By migrating to BigCommerce we were able to take a big leap forward technologically without the corresponding development time.”
In just six months, Exxel Outdoors, a leading provider of high-quality, innovative outdoor recreation products, migrated all seven of its ecommerce websites to BigCommerce in order to deliver an exceptional site experience for each of its growing range of outdoor brands, which includes Kelty, Master Sportsman, Sierra Designs, Slumberjack, Tailgaterz, Ultimate Direction, Wenzel and others. “Since migrating our stores to BigCommerce, we’ve seen significant improvements in conversion rate, bounce rate and total revenue,” said Cory Barnes, digital marketing manager for Exxel Outdoors. “Our sites are now responsive, and as a result, our mobile conversion rate has doubled. With the help of our development partner, we’ve also been able to launch store improvements and redesigns at a fraction of the time it would have taken on our previous platform.”
Leading golf equipment retailer GolfEtail migrated to BigCommerce Enterprise for its enterprise-level integrations and high-level of security and uptime. In the week after launching on the BigCommerce platform, GolfEtail saw a 12.4% increase in transactions and 8.9% increase in revenue as compared to its previous platform. “We looked at other ecommerce platforms that claimed to offer similar enterprise-level flexibility and features, but BigCommerce far exceeded the competition by offering the highest level of stability, particularly through its robust integrations and API,” said Marc Ducey, president of GolfEtail. “With BigCommerce, we don’t need an IT team to maintain our online store and we have access to the enterprise-level functionality and support we need, which allows us to focus on what we do best.”
Founded in 2004 by two former professional baseball players and their trainer, Marucci Sports is the number one provider of bats used by Major League Baseball players. Since migrating to BigCommerce, a process that took only two weeks, Marucci has seen a 50% increase in mobile conversions and a 24% increase in tablet conversions. “We moved to BigCommerce so we could stop worrying about maintaining a Magento Enterprise server, which was costing us tens of thousands of dollars every year,” said Kurt Ainsworth, CEO and co-founder of Marucci Sports. “With BigCommerce, we’ve dramatically reduced our website’s operating costs, which allows us to focus on more revenue-generating activities.”
“Online retail has become a huge growth driver for our merchants across the entire sporting goods industry,” said Russell Griffin, vice president of mid-market sales and channel for BigCommerce. “For retailers selling in competitive categories like sporting goods and outdoor equipment, a flexible and open SaaS platform represents a competitive advantage and allows them to focus on winning market share instead of managing backend infrastructure.”
For more information about the BigCommerce Enterprise platform, visit: www.bigcommerce.com/enterprise
1 Facts on the Sporting Goods Industry. Statista. July 2016
2 2015 Global Retail E-Commerce Index. AT Kearney. April 2015.